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DAYDREAM MOISTURIZING FOUNDATION

20 shades, for all skin types, a formulation designed to make you love your skin every day

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YUMAY foundation

PARIS SCIENCE, JAPANESE SOUL

Inspired by the elegance and efficiency of Japanese formulations and ingredients, YUMAY BEAUTY Daydream Moisturising Foundation offers a water-like emulsion that melts effortlessly with the skin.

Core ingredients such as apple and rice powder meet their match in hydrating superheroes like plant-based hyaluronic acid, which beautifully mix leaving your skin radiant, without the oily finish we all dread. With an unwavering commitment to sustainability, many of the ingredients YUMAY BEAUTY uses are upcycled from the beauty industry’s waste products.

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RESPECTFULLY YOURS,

Yuka 100/100
87% Ingredients of Natural Origin

At YUMAY, our formula is composed of 87% ingredients of natural origin, carefully selected to care for the skin while enhancing its natural beauty. Apple water and apple powder provide antioxidant-rich freshness, while Sacran, a rare Japanese marine polysaccharide, helps maintain deep hydration and softness. Rice powder, a timeless beauty ingredient, creates a silky, smooth finish and gently blurs imperfections. Neroli and tamarind help soothe and support skin hydration, while plum oil nourishes and protects with its lightweight, antioxidant-rich properties. Finally, boron nitride adds a soft-focus effect, improving texture and helping the skin appear naturally radiant. Together, these ingredients create a refined formula that hydrates, softens, and enhances the skin’s natural glow.

YUMAY foundation model
YUMAY foundation with rose and heel YUMAY foundation with cherries

SUSTAINABLY YOURS,

Driven by impact, YUMAY BEAUTY proudly incorporates upcycled ingredients that reduce waste while maintaining the high-performance of our skincare-infused formula.

Together, we can make beauty more sustainable and inspire a positive change in the industry. From our ingredients to our packaging, we’re working hard to ensure that each product you use is as kind to the Earth as it is to you. Let’s create a more sustainable future, one beautiful product at a time!

YUMAY — hydrating skin the J-beauty way,
while softly concealing only what you choose to leave behind.