ELSA MAY, THE MAY IN YUMAY
YUMAY is the first creation of Elsa May, a French-born beauty addict
Elsa’s vision is shaped by the two cultures closest to her heart: the effortless elegance of Paris, where she grew up, and the quiet sophistication of Japan, where she spent years discovering a deeper approach to beauty.
Blending these two worlds, Elsa set out to reimagine what foundation could be — clean, inclusive, and uncompromising in both performance and care.
As one of three sisters raised in the heart of Paris, beauty was woven into her daily life — not just as a ritual, but as a language of care and self-expression.
After a master’s degree from the prestigious Institut Français de la Mode, Elsa worked for pioneering clean beauty maison La Bouche Rouge, where she discovered the transformative potential of upcycled materials.
Inspired by this innovative approach and driven by a deep respect for skin and planet alike, Elsa embraced the challenge of creating the world’s first upcycled foundation — combining performance and purpose in one seamless formula.
UNIQUE FORMULA
Rooted in ancestral Japanese sophistication and elevated by cutting-edge French Beauty innovation, Daydream is formulated to lift your self-confidence delivering the best of buildable coverage and hydration. Inspired by the timeless rituals of Japanese skincare, each formula is meticulously crafted using only the most advanced, cleanly sourced ingredients. Every element is carefully selected to ensure that only the world’s finest remains — delivering a foundation that is as pure as it is glow-driven!
SUSTAINABILITY
For us, sustainability isn’t a marketing afterthought — it’s embedded in our DNA. It shaped our very decision to create a brand in the first place, and it guides every step we take, from formulation to packaging and beyond.
INGREDIENTS
Every ingredient is meticulously curated to deliver the best foundation experience your skin has ever had.
