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Our Story:
The Way of YUMAY
Bridging the effortless elegance of Paris with the quiet, mindful sophistication of Japanese clean beauty.
Elsa May, The May In YUMAY
“YUMAY is the first creation of Elsa May, a French-born beauty addict whose vision is shaped by the two cultures closest to her heart.”
Blending these two worlds, Elsa set out to reimagine what foundation could be — clean, inclusive, and uncompromising in both performance and care. As one of three sisters raised in the heart of Paris, beauty was woven into her daily life — not just as a ritual, but as a language of self-expression.
After completing her master's degree from the prestigious Institut Français de la Mode, Elsa worked for pioneering clean beauty houses, where she discovered the transformative potential of upcycled materials. Inspired by this innovative approach, she embraced the challenge of creating the world's first upcycled foundation.
Inspired by the elegance and efficiency of Japanese formulations and ingredients, YUMAY BEAUTY Daydream Moisturising Foundation offers a water-like emulsion that melts effortlessly with the skin.
Unique Formula
Rooted in ancestral Japanese sophistication and elevated by cutting-edge French Beauty innovation, Daydream is formulated to lift your self-confidence delivering the best of buildable coverage and hydration.
Sustainability
“For us, sustainability isn't a marketing afterthought - it's embedded in our DNA. It guides every step we take, from formulation to packaging and beyond.”
YUMAY BEAUTY proudly incorporates upcycled ingredients that reduce global waste while maintaining the uncompromising luxury and performance of our skin-infused makeup.
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